Baidu third quarter net profit of $3 billion 102 million, an increase of 9.2%-www.b aidu.com

Baidu third quarter net profit of 3 billion 102 million yuan, an increase of 9.2% Baidu Phoenix Technology News Beijing on October 28th news, Baidu (NASDAQ:BIDU) today announced as of September 30th 2016 from the third quarter unaudited financial report. The report shows that the total revenue of Baidu in the third quarter of 18 billion 253 million yuan (RMB, same below $2 billion 737 million), down 0.7%; based on GAAP meter (GAAP), net profit of 3 billion 102 million yuan ($465 million 200 thousand), an increase of 9.2%. Baidu third quarter financial data of total revenue: total revenue for Baidu in the third quarter of $18 billion 253 million ($2 billion 737 million), down 0.7%, where the 2015 fiscal third quarter net revenue grew 6.7%. Baidu third quarter mobile revenues accounted for 64% of total revenue in the same period last year was $54%. Which network marketing revenues of 16 billion 490 million yuan (about $2 billion 473 million), down 6.7%. Third quarter active network marketing customer number of about 52.4, down 15.9%. The average revenue from each network marketing customers is about 31 thousand and 300 yuan (about $4694), an increase of 10.6%. Net profit: Based on GAAP, net profit of 3 billion 102 million yuan ($465 million 200 thousand), an increase of 9.2% per American depositary share (ADS) basic and diluted earnings were 8.53 yuan (about 1.28 dollars) and 8.51 yuan ($1.28). Based on non GAAP (non-GAAP), excluding equity compensation expense net profit of 3 billion 447 million yuan (about $516 million 900 thousand), an increase of 6.3%. Diluted earnings per ADS was 9.92 yuan (about $1.49). Operating profit: Baidu’s third quarter operating profit of $2 billion 787 million (about $417 million 900 thousand), an increase of 11%. The transaction service based on non-GAAP in the third quarter operating profit rate down 21.4 percentage points, while Iqiyi will further based on the non-GAAP operating profit margin of 7.7 percentage points lower. Baidu’s third quarter revenue cost of traffic acquisition costs (TAC) of $2 billion 594 million (about $389 million 100 thousand), accounting for 14.2% of total revenue, compared to last year, the previous quarter was $15.9%. Cost of revenue in the bandwidth cost of 1 billion 241 million yuan ($186 million 100 thousand), the proportion of total revenue was 6.8%, 5.3% for the same period last year; the depreciation cost is 802 million 300 thousand yuan ($120 million 300 thousand), the proportion of total revenue was 4.4%, 3.6% for the same period last year; the operation cost is 1 billion 159 million yuan (about US $173 million 700 thousand US dollars), the proportion of total revenue was 6.3%, 6.8% for the same period last year; the content of the cost of 2 billion 211 million yuan ($331 million 600 thousand), in total revenue.相关的主题文章: